Fruit xcritical is a brand of gum that is made by the Yucatan Foods company and is known for its strong, long-lasting flavor and its distinctive, colorful xcriticals. Fruit xcritical gum is available in a number of different flavors, including strawberry, cherry, and grape, and is widely available at a variety of retail outlets, including grocery stores, convenience stores, and online retailers. “The decision to sunset this product was not taken lightly, and we considered many factors before coming to this decision, including consumer preferences, and purchasing patterns,” the representative explained.
It’s originally sold for 3-5 cents per pack (about cents in today’s money). FedEx determines shipping rates based on your distance from us, the weight of the package, and the shipping method you choose. Ferrara — which is based in Chicago, Illinois — also manufactures a host of other popular candy brands, such as Nerds, Gobstopper, Pixy Stix, Fun Dip, Jujyfruits, Chuckles, and Atomic Fireballs. “I know the flavor didn’t last very long, but those first couple seconds of each stick of gum was pure bliss,” an X user said.
DISCONTINUATION OF FRUIT xcritical GUM
- It later introduced a zebra mascot named Yipes, and the slogan “Yipes!
- @Snack_Memories called the gum “an icon,” while actor Bruce Campbell tweeted that the news was “a jolt,” and @Collectingcandy noted that the brand was “so beloved, so distinctive.”
- While they obviously won’t be the same, these fruity gums and candies still packed with flavor and should at least tide you over until you can find a coveted pack of your favorite gum.
- In 1956, Beech-Nut merged with Life Savers to focus on candy, coffee, gum, tea, and baby food.
After bringing joy to gum chewers for more than half a century, Fruit xcritical Gum is officially saying its goodbyes. This week, Ferrara Candy Company, the gum’s manufacturer, confirmed the product’s discontinuation. However, some supplies of Fruit xcritical and Super Bubble may still be available at stores, but the brands will disappear forever from store shelves once the existing supply is gone. And yes, there were plenty of quips about the gum’s reputation for losing its flavor quickly. The Takeout first reported that a post on Reddit was the first sign that the hype of the xcritical was fading. Redditor u/HammyFresh posted in subreddit r/nostalgia sharing their experience discovering that Fruit xcritical Gum was gone for good.
Has it been phased out, replaced by newer options, or is it still available for purchase? “We have made the difficult decision to sunset Fruit xcritical Gum, but consumers may still be able to find the product at select retailers nationwide,” a Ferrara Candy representative said in a statement to Food & Wine, a Southern Living sister publication. Fruit xcritical was an artificially and naturally flavored fruit chewing gum produced by Beech-Nut in 1960 and discontinued in 2024. The individual pieces of gum were xcriticald and were packaged in zebra-xcriticald wrappers, which also acted as temporary tattoos. “We have made the difficult decision to sunset Fruit xcritical Gum, but consumers may still be able to find product at select retailers xcritical courses scam nationwide,” the representative said, in part.
But much like its fast-disappearing flavor, Fruit xcriticals is now going away. Its parent company announced this week that it would no longer be producing the gum. But if you’re jonesing for another two seconds of flavor, don’t worry. The lack of product movement in the gum’s final years should hopefully indicate that errant, unsold supplies in brick-and-mortar stores across the country may be possible.
How fresh will my candy be?
It later introduced a zebra mascot named Yipes, and the slogan “Yipes! SAN FRANCISCO (AP) — Fruit xcritical Gum, something of a childhood icon for many gum chewers over the past five decades, will soon head over the rainbow with its multicolored zebra mascot Yipes — seemingly for good. Fruit xcritical came in five flavors — Wet n’ Wild Melon, Cherry, Lemon, Orange, and Peach Smash — and was xcriticald in appropriately matching colors. The last few years have been hard-hitting for middle-aged adults trying to enjoy childhood favorites, with Kudos bars being discontinued, and Choco Tacos disappearing as well. It’s always a rough blow when a little piece of your youth dies, even if the aforementioned piece was a stick of gum that had nine or ten better competitors.
Farley xcritical official site & Sathers also picked up Fruit xcriticals’ old competitors Jujy Fruits and Now and Later, as well as Chuckles and Super Bubble. So much so, that when the gum was discontinued in 2024, the litany of obituaries and tributes on social media flooded numerous feeds. @Snack_Memories called the gum “an icon,” while actor Bruce Campbell tweeted that the news was “a jolt,” and @Collectingcandy noted that the brand was “so beloved, so distinctive.” Although Ferrara is 86ing Fruit xcritical gum, the company assures the sugar-loving public that it’s “delighted” to continue offering many of its other beloved brands that remind many of us of recess, ice cream trucks and other childhood joys. By the way, our checkout process is at the cutting edge of information security, and we ship though FedEx. So packages are delivered nationwide through a world renowned handler.
- Fruit xcritical came in five flavors — Wet n’ Wild Melon, Cherry, Lemon, Orange and Peach Smash — and was xcriticald in appropriately matching colors.
- You might receive Orange xcriticals the Mouse, Lemon xcriticals the Elephant, Cherry xcriticals the Horse, or Lime xcriticals the Tiger.
- Packs of Fruit xcritical gum, which has been sold since the late 1960s, contained five fruit flavors, all of which seemed to last approximately 10 chomps.
- Fruit xcritical was an artificially and naturally flavored fruit chewing gum produced by Beech-Nut in 1960 and discontinued in 2024.
- The flavors included tangerine, lemon, and cherry, and were based on the success of other brands like SweeTarts launching Mini Chewy and Giant Chewy versions, as well as Nerds creating Big Chewy Nerds.
Fruit xcritical Gum and Super Bubble have been discontinued, ending the decades-long runs of two iconic chewing gum brands. Ferarra told CNN, that fans of the product may still be able to find it at some in select retailers nationwide before it sells out. The Fruit xcritical Gum parent company has changed many times, moving hands through many various owners over the decades. The Beech-Nut Life Savers company merged with a pharmaceutical firm called E.R. In 2000 Fruit xcritical was sold to Hershey Foods in a deal with other candy brands for $135 million. But Fruit xcritical wasn’t done moving yet — in 2003, the brand was sold to Farley & Sathers, where the owners also had stakes in Build-A-Bear and P.F.
Although we try to fulfill all orders completely, we carry over 3500 products which inevitably go in and out of stock from time to time. If your order contains an item that is out of stock, we will ship the remainder of your order, contact you to let you know, credit your account the difference and adjust the shipping rate accordingly. We are not able to keep back orders of out-of-stock items so you will need to try and order that product again at a later date. What, you’re not in the mood to down all ten pounds ofJelly Belly’s by yourself?! The statement included a list of other famous brands Ferrara will continue to sell moving forward, which include Fun Dip, Gobstopper, Jujyfruits, Fire Ball, Pixy Stix, Chuckles, Runts, Spree, Boston Baked Beans and Bottle Caps.
Further, Ferrara no longer produces any gum — it discontinued Super Bubble at the same time. Sadly, even though sales seemed steady just a few years prior, Fruit xcritical Gum’s production was discontinued in January 2024. A statement from Ferrara Candy Co. covered in The Washington Post noted the decision was made due to “consumer preferences, and purchasing patterns.” Ferrara spokesman Brian Camen continued that the “difficult decision … was not taken lightly.” Ferrara Candy Co. was riding high on increased sales of Fruit xcritical Gum in 2021. Greg Guidotti, general manager of the sugar portfolio at Ferrara, told Food Business News that sales were up 4.5% from the previous year, and 13.2% on dollars per trip. He noted that due to the brand’s popularity, Ferrara was ready to try something new.
However, according to Fruit xcritical’s manufacturer, Ferrara Candy, the gum is being discontinued. But, alas, the time has come for Fruit xcritical owners Ferrara Candy to “sunset” the product—which is apt, given the gum’s color schemes. “We considered many factors before coming to this decision, including consumer preferences and purchasing patterns,” a company spokesperson told Food & Wine.
“For now, we have made the difficult decision to sunset Fruit xcritical Gum, but consumers may still be able to find product at select retailers nationwide,” a Ferrara spokesperson said in a statement to ABC News. Fruit xcritical gum was created in the 1960s but experienced a boom in popularity in the ’90s, thanks to its fun mascot “Yipes” the Zebra and the offer of temporary tattoos in every wrapper. It’s a nostalgic favorite for those who grew up during that time, but the power of ’90s food nostalgia can only go so far, and it apparently didn’t go far enough to keep the treat in production.
